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ENGAGING HEALTHCARE PROVIDERS IN SEXUAL HEALTH RESEARCH

A research communications campaign designed to engage healthcare providers across Canada in research exploring barriers to assessing and managing sexual difficulties and genito-pelvic pain.

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ENGAGING HEALTHCARE PROVIDERS IN SEXUAL HEALTH RESEARCH

Project Overview

This research initiative sought perspectives from healthcare providers to better understand challenges related to the assessment and management of sexual health concerns. The research was intended to help inform recommendations and future resources for healthcare professionals.

Campaign Goal

 

Support participant recruitment by communicating the research opportunity clearly and effectively to healthcare providers and encouraging participation in the study.

Audience

Healthcare providers across Canada with professional experience relevant to sexual health and related areas of care.

 

My Role

 

As Research Communications Coordinator, I supported participant recruitment and outreach by developing audience-focused communications and promotional materials designed for healthcare professionals.

 

Communications Approach

The campaign translated research information into clear, accessible communications that explained the purpose of the study, its relevance to healthcare practice, and how eligible professionals could participate.

CAMPAIGN DELIVERABLES

  • Recruitment poster/flyer

  • Instagram and Facebook graphics

  • Newsletter/email content

  • QR-code recruitment materials

  • Qualtrics participant survey/recruitment touchpoint

RECRUITMENT POSTER

INSTAGRAM GRAPHICS

FACEBOOK GRAPHICS

Skills Demonstrated

 

Research Communications · Healthcare Communications · Audience Engagement · Content Development · Participant Recruitment · Digital Outreach · Visual Design

* Some content is not displayed to protect confidential and sensitive research information.

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