ICCSJ 2025 CONFERENCE CAMPAIGN

Project Overview

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The campaign supported the conference from abstract submissions through speaker announcements and registration, with communications designed to build awareness, encourage participation, and maintain a consistent digital presence throughout the promotional cycle.

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Campaign Goals

 

The communications strategy focused on increasing abstract submissions, supporting in-person registration, and creating an accessible, user-friendly digital presence for conference audiences.

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Audience

 

Communications were developed primarily for psychologists, academics, researchers, and students in psychology and related fields, with a Canadian focus and opportunities for broader participation.

 

My Role

 

I contributed to the campaign's digital communications and visual execution, supporting social media content, promotional materials, web communications, and consistent application of the conference's visual identity.

 

Communications Approach

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A coordinated mix of social media, landing pages, visual assets, and partner communications was used throughout the campaign. Content evolved from early awareness and “Save the Date” messaging to speaker promotion, abstract submissions, and registration.

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