AMPLIFYING INDIGENOUS VOICES IN RESEARCH
A research engagement campaign combining digital content, social media, and visual communications to support participant recruitment and community engagement with Indigenous women and Two-Spirit people.
AMPLIFYING INDIGENOUS VOICES IN RESEARCH
Project Overview
This initiative supported community-based research priority setting focused on sexual difficulties and genito-pelvic pain. The communications approach was designed to raise awareness of the research, encourage participation, and communicate sensitive information in a clear, respectful, and accessible way.
My Role
As Research Communications Coordinator, I developed and coordinated participant-facing communications across multiple channels, working through review processes to ensure content was accurate, accessible, brand-aligned, and appropriate for the intended audience.
Communications Approach
The campaign used a coordinated mix of digital and visual communications to create consistent messaging across participant touchpoints.
CAMPAIGN DELIVERABLES
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Recruitment poster/flyer
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Instagram and Facebook graphics
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Newsletter/email content
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QR-code recruitment materials
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Qualtrics participant survey/recruitment touchpoint
RECRUITMENT POSTER
INSTAGRAM GRAPHICS
FACEBOOK GRAPHICS
Engagement & Impact
The campaign generated strong participant interest and engagement, with recruitment continuing after my time on the project. Communications were delivered consistently across channels while supporting the project's sensitive and community-focused approach.
Skills & Tools
Research Communications · Content Development · Social Media · Mailchimp · Qualtrics · Visual Design · Adobe Creative Cloud
* Some content is not displayed to protect confidential and sensitive research information.